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Direct Response Marketing Case Study Challenge New birthday party booking growth was stagnant due to poor visibility in the market.
The entertainment venue had little to no online advertising working effectively. They
were heavily reliant on word of mouth advertising and offline methods.
Solution To increase brand visibility and birthday party awareness, FastMedia worked with the
client to develop a strong offer to present to market, created high-quality custom video
and graphic ads displaying location attractiveness and appeal, and launched 3 campaigns
to the clients ideal demographic in the area.
Results In only 30 days this client increased their birthday party revenue by 30% and within
the next 30 thereafter saw another increase of 7%, all directly attributed down to the
exact dollar from the digital campaigns run by FastMedia.
Reputation Management and Business Reviews Challenge One of our clients is a local business that was previously under former management, and
had received a large amount of bad reviews online. On Facebook, Yelp and Google, their
average rating overall was 3.2% and these negative reviews were greatly affecting their
Solution We use FastMedia Reputation Management software called ReviewPRO to reduce the amount
of negative reviews and significantly increase their positive reviews. The software connects
to the business POS system and sends an email out to each client 30 minutes after they
arrive asking them If they are enjoying their visit. If the customer was not happy an
internal support ticket is created that is immediately sent to the business managers
and owner. If the customer is enjoying their experience, that are prompted to write a
positive review on one of the top review websites.
Results In only 30 days the local business increased their total reviews by 200% and rose 1.7
stars, from 3.0 to 4.7 out of 5.
Video Production and Editing Challenge One of our clients needed videos for their business for online marketing on Facebook,
Instagram, SnapChat, and YouTube. They wanted to visually show the experience of their
customers enjoying all the activities at their business.
Solution FastMedia Video Production crew traveled out to the business and arranged for a multi-day
video shoot capturing unique video footage to the customers expectation. Back at the
FastMedia Studio we developed a series of videos for them to use on social media and
all online marketing on Facebook, Instagram, SnapChat, and YouTube.
Results The video content that was captured and produced into the series of videos presented
the visual story that our clients felt represented their business. Using videos in their
social media and online marketing gave them the advantage over their competition and
a noticeable increase in sales.
Graphic Design and Content Creation Challenge Our client needed various high quality pieces of creative for his business. The creative
ranged from banners, flyers, postcards, digital LCD pricing menus and graphical loops.
This client also wanted a new vehicle wrap for his jeep.
Solution Our team met with the client to determine what he specifically needed on each piece of
creative and the branding standard that needed to be followed as directed from the franchise.
The creative director for FastMedia directed the team of designers to get the creative
delivered to the client in a timely manner.
Results Each piece of creative was designed for a specific reason, some for branding, other items
for direct sales of items. The client was very happy with all the creative design delivered
as they built brand awareness and direct sales using our designs.
Social Media Challenge One of our clients called us for help with their social media. They currently had an
in-house employee assigned to do this. They were concerned about the effectiveness of
the images and wording they were using, and they were not getting the desired feedback
they wanted from their social media followers.
Solution FastMedia mapped out a monthly social media timeline and educated the client on how certain
social platforms work. We generated image/video content and text that focused on promotions
they were offering and mixed it with content that generated excitement for the business
and engagement with each post.
Results Social media follower engagement increased significantly and the clients were extremely
happy with the way our content represented their business. They also continue to hear
many people mention that they learned about the current programs and the promotions on
SEO/SEM Challenge Our client approached us with this problem. Anytime they would search for their business
on Google their could not be found or was very low on the page. They mentioned that many
times their competition would rank higher than their business would.
Solution FastMedia implemented a SEO (Search Engine Optimization) strategy that published organically
to over 89 directory services and posted videos on YouTube about the client’s business.
The second step was to get their business listed on the SEM (Search Engine Marketing)
ads that show up when specific keywords or exact phrases about that business are searched
Results FastMedia was able to have our client’s business listing information posted on the first
4 pages of searches made directly for their business organically. Our strategy also helped
them attain a 1st place listing on SEM when their business-specific keywords or phrases
about their business are searched. They are happy they now have a 1st place ranking above
their direct competition.
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